Mission
J’AIME’: new generation brand, born from a creative and entrepreneurial idea of Michele Muzio.
Stylistic research, attention in the use of innovative fabrics and materials are the cardinal principles of the brand that makes Made in Italy its flagship.
Vision
J’AIME’, is aimed at a female audience and through its fashion proposal with extremely fashionable content it captures its current trends. The highly competitive princing and distribution policies make it a successful reality in the fashion system.
Company
ENERGIA CREATIVA E SPIRITO INTRAPRENDENTE
J’AIME’ is a brand of the company J’AIME’ Srl which came to life in March 2012 from a clear and ambitious idea of Michele Muzio, its creator and sole director.
The brand makes its debut in the women's clothing market with several original and, at the same time, unconventional fashion proposals.
A style with a strong and gritty character that emerges quickly in the national fashion sector.
The inspiration and the desire to grow represent the entrepreneurial strategy: tenacity, passion, attention to women's desires as well as an untiring curiosity for fashion.
Brand Profile
J'AIME 'offers a wide range of products to meet the demands of an increasingly demanding market and in step with changing fashion trends.
An extraordinary quality-price ratio makes the product attractive and competitive.
The goal of J'AIME 'is to offer its customers quality and refinement and always be in step with the trends of contemporary style.
Style and Product
The strong point is the extreme versatility of style: casual garments for a dynamic audience alternate with more glamorous and precious easy-chic outfits with a rapid attitude to change.
A young, fast, dynamic company and flexible and the taste of "Italian craftsmanship"
J'AIME 'fashion products have a competitive quality / price ratio even though they are exclusively "Made in Italy" products.
Distribution
J’AIME ’ is present throughout the national territory thanks to the precious collaboration of a highly selected network of representative agencies. Currently the J'AIME 'collections are located in individual showrooms with the aim of positioning the product in the Multibrand Top Stores nationwide. One of the main objectives of J'AIME 'is to insert the product in the most prestigious national and international department stores through the Corner formula. In Italy alone, J’AIME ’is present in over 500 stores. On the foreign market, however, it is already present in Spain, Greece, Malta and Portugal with the aim, by 2018, of positioning the product on the whole European market. Important negotiations are underway to enter the Eastern European and American markets.